Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook
THANK YOU FOR SUBSCRIBING
How do you enrich data insights through collaboration, without surfacing the sensitive information present in it?
This is the question that Dean Joscelyne, a creative agency veteran, was aiming to find an answer for back in 2011. His client at the time sat behind a distribution supply chain and was looking to better understand the end users of their products. Joscelyne was commissioned to develop a marketing program and needed a data model behind it to identify the right customers or prospects and their specific requirements. But developing a robust data model required access to and analysis of multiple data sets from different organizations. Scouring the breadth of the market, he soon realized that no effective and secure data collaboration technology solution existed. Although the efforts on this occasion met a bitter end, for Joscelyne, that was not the end of the road.
He knew there had to be a way to enable the full potential of big data analytics while removing the threat of data breaches and misuse. Joscelyne’s conviction and unconventional thinking came into play, and he soon developed a secure data collaboration software application that emerged as an antidote to the long-existing data privacy woes. At the heart of this solution is a distinctive level of security using homomorphic encryption. This unique technique allows data to remain encrypted while it is being processed. So two or more organizations can now derive unparalleled business insights by matching all their information, but without any of them seeing the other party’s sensitive information. To help different industries with the eyes up view of data, Joscelyne founded IXUP [ASX:IXU] (pronounced eyes up).
May the Control Be with You
IXUP enables organizations to remain in control of their own data. It eliminates the need for organizations to share their data with limited control over integrity and privacy. Modern companies can also bid goodbye to third-party data bureaus—which offer low visibility into the data while being expensive. They can now carry out their own data modeling with their network of partners and customers through seamless ‘connected information management.’ IXUP also overcomes the subpar performance of data anonymization which, despite securing the data, comprehensively keeps the insights locked. At a time when stringent compliance regulations and sophisticated cyber threats are growing each day, IXUP allows data-heavy companies to act smart and be in firm control of analytics.
With IXUP, sharing encrypted data means sharing just the insights. IXUP uniquely encrypts every cell of information, matches commonalities among many databases, and delivers the insights from the encrypted data in near real-time. While data owners remain in control of their data, the visualization tools—such as Tableau or Microsoft Power BI—integrated into IXUP depict the insights in a rich visual format, thus improving the decision-making capabilities.
While High Level Insights Come Easily Using The IXUP Platform, the Technology Really Shines When Targeting Complex, Multi-Layered Insights
I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info