Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook
THANK YOU FOR SUBSCRIBING
“Innovate or fall behind”— this phrase has become the hallmark of the modern business world.
In an increasingly competitive business landscape, companies that are able to take the highest risks, close the biggest operations gaps, and leverage the newest trends are the ones that experience sustained success. To achieve this, however, firms are constantly driven by two seemingly diverging viewpoints. On one hand, some businesses tend to direct their attention more toward accountability, objectivity, and rationality through their data-driven business intelligence proficiencies. On the other, there are enterprises whose game plans weigh heavily on the creative side of the business. This dichotomous approach to business has resulted in a see-saw of left-brain, right-brain thinking. While a left-brained business ideology focuses more on the logical and analytical aspects, right-brained outlook concentrates more on building creative strategies. Aiming to put businesses on an even keel, Philippines-based business intelligence firm, Cobena embraces a whole-brained approach to business thinking. Striking a balance between left-and right-brained thinking maximizes the business value and generates better outcomes—“This perspective is the cornerstone of our unique business intelligence (BI) offering,” says Francis del Val, president and CEO of Cobena, previously Philippine CEO from Big Pharma and a global executive for 15 years before setting up Cobena. Steering ahead with this innovative approach, Cobena is ushering a new horizon in the BI landscape: a whole brained approach to data sciences.
Enhancing business intelligence through the creation of highly engaging dashboards has been core to cobena’s success
Cobena, an anagram for beacon, employs the pioneering whole-brained BI methodology to fulfill its namesake role: shedding light on data. The company first leverages mathematical modeling—a left-brained activity—to glean meaningful insights, which adds to its clients’ competitiveness. Utilizing those insights, Cobena generates breakthrough ideas through a series of ideation sessions and workshops together with their clients—which are essentially right-brained activities—to bring about innovative changes in clients’ products, services, and culture. “All our work ends up with co-creation efforts with our clients. We do not present the recommendations, we breathe life into it through sessions that engage their decision makers and teams in the solutions and we all brainstorm together on the applications to solve their biggest problems and address the most important opportunities. In a nutshell, while we start with data, our goal is always innovation,” remarks del Val.
The robustness of Cobena’s BI approach has been particularly helpful for companies in the Philippines where data science is still in its infancy.
We work with clients throughout their business continuum: translating their data into information, information into insights, and the insights into innovation
I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info