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In the recent past, almost all organizations have embraced the usage of technologies to gain competitive advantage over other players in the Consumer Packaged Goods (CPG) Industry. The fact that globalization has taken prominence in trade matters, means that companies are left with no choice but to employ the usage of the best technologies to promote their products and services. Nevertheless, while the whole idea of deploying technology in promotional undertakings is appealing, a variety of problems are associated with this strategy. In order to address these issues, Wipro Promax Analytics Solutions (WPAS), a part of Wipro Limited, provides a range of tailored product and services that are intended to ensure that its clients receive value for their money when they decide to invest in trade promotion activities.
Ranging from end-to-end promotion management, to effective trade spend optimization using advanced analytics and predictive planning, the Promax suite of comprehensive solutions and services is packaged to deliver exceptional returns from trade spend. The solutions are broadly classified as either Promax Advanced, Promax Optimize or Integrated Trade Services which can complement any TPM solution.
Ashwin Bhatia, Vice President and Global Head - Consumer Goods, Wipro Ltd. states, “Our major focus is on driving winning business outcomes for our clients, by driving better volume uplift for every trade spend $.” Underlying this fact of moving beyond the specific IT services and solutions, the company, in the past couple of years, has made substantial investments in Digital, Artificial Intelligence, Cloud, and Start-ups to improve its services and capabilities in order to serve their clients better.
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